Tel Aviv is an amazing city, but quite frankly they never had a decent hotel there. Little has been built in the last several years, and what they have now lacks in decor, service, management, customer service, you name it. That is until 2014, when the 50 room Norman Hotel opened after eight years and ten million dollars of extensive renovations. The Norman was created by combining two historic Bauhaus buildings from the 1920’s. The stunning hotel was named the world’s best boutique hotel by luxury American tourism magazine Jetsetter. I wouldn’t go that far, but I would agree that this unique hotel is the best hotel at the moment in Tel Aviv. No, it doesn’t have a beach location, but it offers free shuttle service to the beach, and it has a glorious rooftop infinity pool with a panoramic view. The hotel is elegant and sophisticated and the staff is courteous, respectful and well-trained. This is almost unheard of in Israel. The Norman is a member of Small Luxury Hotels of the World, and under the management of Olivier Heuchenne and Yaron Liberman, the hotel is very professionally run.
These 1920’s buildings were painstakingly restored and designed by David d’Almada. The area is UNESCO World Heritage Centre designated because it has the highest concentration of Bauhaus buildings in the world. It is centrally located, away from the hustle and bustle of Tel Aviv, in a leafy residential area, a two-minute walk to Rothschild Blvd, and a twenty-minute walk to an up and coming cool area called Neve Tzedek. The rooms are chic and understated, with original Israeli artwork, high-end interiors, and original bespoke or iconic vintage pieces. There are thirty rooms plus twenty suites and two penthouse rooms. We stayed in the suite building, that had high ceilings, hardwood floors, pastel hues, mid-century furniture, tall double doors, French balconies with shutters, and stylish touches. The bathrooms had a soaking tub, glass showers and sheer curtains. Linking the two buildings are a citrus garden with grapefruit, kumquat and nectarine trees. On warm days you can take your ala carte or buffet free breakfast on the beautiful outdoor terrace.
There is a small state-of-the-art gym, a yoga instructor, and spa. The owner purchased a building across the street, and the plans are to expand the spa and gym as well add a cafe and extra suites.
The hotel offers 24-hour concierge service, high-end interiors, and great personalized customer service, great amenities and exclusive services and facilities, with a young, cool, handsome crowd. A stunning new addition to central Tel Aviv.